This paper identified the conceptual model of the two capabilities of system seller and system integration within industrial Internet platform of leading enterprises to develop service transformation strategy. We suggest that servitization capabilities formation of core manufactures requires its vertical integration capability of value chain for system seller, which usually tend to implementation alternative servitization strategy with capture governance in value chain governance. While servitization capabilities development of core manufacturers depends on its coordination of the external value chain network resources for system integrator, which is likely to choose adapted servitization strategy with module governance in value chain.  

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